We’re inviting a curated group of wellness-forward creators — including lifestyle influencers, skincare enthusiasts, biohackers, nutrition experts, and health professionals — to join an exclusive test & share experience with DR. OHHIRA’S® Postbiotic Capsules.

Unlike regular probiotics, this is a postbiotic — heat-stabilized, more resilient, and scientifically shown to support immunity, digestion, inflammation, and skin clarity without side effects like bloating or die-off reactions.

Goal:
Create authentic content that positions postbiotics as the next evolution of gut health — a smarter, science-based alternative to probiotics.

Key Talking Points for Creators:

“This isn’t a probiotic — it's a Japanese postbiotic fermented for 3 years.”

“No refrigeration. No bloating. Just calm digestion and better immunity.”

“I replaced my daily probiotic with this for X days — here’s what I noticed.”

Content Format Ideas:

Routine-style videos:
“Morning ritual with my Japanese postbiotic instead of coffee.”

Comparison hooks:
“Probiotics vs Postbiotics — which one actually works?”

Aesthetic + science hybrid:
Clean visuals + overlay text “3-year fermentation ⟶ stable postbiotics ⟶ microbiome support”

Target Creators:
Wellness, beauty-from-within, gut health, stress-balance, biohacking, holistic living (25–45 y/o women & men)