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Haven Refugees

Haven Refugees

platform

Instagram
TikTok
YouTube

niche

Life abroad
Family
Charity

geo

Canada

Audience Age

25-34 years
35-44 years

🎬 Campaign Brief: Casting Call for Refugee Stories in Canada
Overview

Haven is launching a storytelling campaign to highlight the power of connection between refugees and Canadian volunteers. We’re looking for refugees in Canada who are willing to share their personal journeys and experiences in short videos or static posts. The goal is to inspire more Canadians to volunteer through Haven, making it easier for refugees to feel at home and supported.

What Haven Does: Haven matches refugees in Canada with Canadian volunteers who want to help. This can look like practicing English together, building friendships, or offering guidance on adjusting to a new country.

Language Program: Haven provides affordable English lessons with professional teachers and free conversation practice sessions with volunteers. This helps refugees gain confidence and improve their Canadian Language Benchmarks (CLB) to succeed in work and daily life.


Audience

Primary: Canadian volunteers (people who want to help but don’t always know how).

Secondary: Refugees in Canada who may see themselves reflected and feel encouraged to join Haven.


Deliverables

30–60 second clip sharing your story (shot on your phone is perfect).

Keep it personal, honest, and simple. Focus on how volunteer support makes a difference — whether in practicing English, finding community, or adjusting to life in Canada.

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